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Outdoor sports brand has come to the crossroads of transformation

  • Categories:Trade News
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  • Time of issue:2020-07-01
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(Summary description)For the general public, sports have a variety of forms, which can be on the playground, in the gym, or in any outdoor suitable place for sports. To a certain extent, the potential of sports consumption will be fully mobilized only if we get rid of the limitation of sports scenes.

Outdoor sports brand has come to the crossroads of transformation

(Summary description)For the general public, sports have a variety of forms, which can be on the playground, in the gym, or in any outdoor suitable place for sports. To a certain extent, the potential of sports consumption will be fully mobilized only if we get rid of the limitation of sports scenes.

  • Categories:Trade News
  • Author:
  • Origin:
  • Time of issue:2020-07-01
  • Views:0
Information

For the general public, sports have a variety of forms, which can be on the playground, in the gym, or in any outdoor suitable place for sports. To a certain extent, the potential of sports consumption will be fully mobilized only if we get rid of the limitation of sports scenes. No matter what kind of sports you are engaged in in in, equipment is always an unavoidable topic. However, from the development track of global sporting goods industry in recent years, if sports equipment is restricted by sports venues, then their development will certainly encounter bottlenecks.

All the traditional sports brands have experienced ups and downs, and finally they have to go on a road of life. If we blindly emphasize the functionality, we will encounter the problems mentioned above. Adidas and puma relied on such ideas to reverse their decline. Outdoor industry is also known as sunrise industry, but outdoor sports products are facing the problems that traditional sports goods brands have or are facing.

As a big country of sports industry, the development of outdoor sports industry in the United States has certain industry guidance. It is reported that more than 140 million people in the United States participate in outdoor sports every year. Among them, golf, ice and snow, outdoor camping and other events are preferred by Americans. According to NPD, a market research firm, the size of outdoor sports goods in the United States grew by 6.7% in the year to October 2015, with a total value of $18.8 billion.

Compared with traditional sporting goods retailers, outdoor brands are more sensitive to market changes. More and more young people begin to go outdoors, which gives outdoor sports brands more opportunities. However, in the final analysis, traditional sports goods and outdoor sports goods are both competing for the same market. It can be said that there is no obvious boundary between the two, so they are likely to encounter similar problems.

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